2nd October 2019
We caught up with our Outstanding Gamification Rookie 2018 Award winner, GamUp!
Carry on reading to find out about what a regular day is like for Emad and Sandra and how it felt to win the Outstanding Rookie award in 2018!
Would you be able to tell us a little more about GamUp?
GamUp is a Gamification company, based in Egypt yet serves MENA region as well, and is an Exclusive partner in Egypt with the UK Gamification company, Gamification+ LTD.
We provide well designed playful training and workshops, having UK certified trainers, the founders Dr. Emad Henin & I, Eng. Sandra Abadir have more than 9 years’ experience in the world of Games , GBLs & Gamification project designs.
We are also Exclusive partner in Egypt and MENA Region with The Hungarian Business Simulation Company "EcoSim".
We also provide consultancy to companies who would want to gamify their processes or startups who want to gamify their projects, websites or applications , as well as that we also work on gamifying content for trainers and educators.
We are also committee members at GamFed - the International Gamification Confederation and were speakers at the NASAGA- North American Simulation and Gaming Association, Rochester, New York, Rise Up- MENA region's largest innovation and entrepreneurship summit, Tedx and UNESCO.
Our ultimate mission is to Boost your Business Up, Enhance your learning process Up, and Lift your personal life Up , we totally believe that “Play helps us do serious things much much better”
One of our interesting products is the “Gamified web based Learning Management System" was nominated for an award at Gamicon, Chicago, and as you already know, we won the “Gamification Rookie Award” in Gamification Europe 2018.
Can you tell us what a regular day is like for Emad & Sandra?
Oh yeah! We would call a typical day a sweet and sour, a hectic yet exciting and that’s basically because we both are full timers, Emad is a full time HR Partner while I am an architectural engineer, yet almost daily we continue working on our Gamification passion every day after work and in weekends, whether through meetings, planning courses, or gamifying content. Although this might sound tiring and hectic but every time we switch to the GamUp time it feels like we wore our capes and ready to change the world, it’s true that you can always find energy for things you are most passionate about!
What made you decide to enter the Outstanding Gamification Rookie Award?
Well, this award category requirements was a company who has been running less than a year yet has created an impact so we decided to list down our achievements and milestones in that year and we were surprised and proud when we did so and here you go:
Our breakthrough was:
What did you do to prepare for the award?
The time was very tight for us as we were preparing for our session in NASAGA, New York, with all its logistics, printings, game designs etc ... We had to video tape a 3 mins video for the award submission- so we decided to do so when we arrived to Rochester but unluckily the weather was so windy, it was raining on the camera lens and freezing cold yet we didn’t have a suitable indoor area to record so we decided to go through it and consider it an adventure.
And later on we created a bloopers video titled “windy, rainy with no SUN yet no matter what we Just had FUN”. You can find the bloopers video here!
How did it feel to win the award?
It was absolutely a remarkable feeling after all that we went through this award made us feel it is definitely worth all the sleepless nights and the tiring days and motivated us to just keep pushing and aim higher!
How did winning the award change GamUp?
Winning a global award has been surely life changing; we created a new product Event called “Game Jam Night” for non- digital games and took it as a chance to celebrate our award and First year company anniversary in a gamified way, highlighting that “Not all heroes wear capes some just have more patience and persistence”.
It has also added a competitive edge to our company since being a global award holder gives you more credibility and an outstanding status.
What causes would you like to support in the near of far future?
We are definitely looking forward to support sustainability and help save our planet through gamification, we are also very passionate to Gamify tourism and help grab more attention to our beautiful country Egypt – it’s so much more beyond the pyramids, we have historic (Jewish, Christian & Islamic) temples, beaches of the red sea and the Mediterranean ,the river Nile and so much more. We have plenty more plans and surprises that will create a huge BUZZ in the region so follow us to stay updated!
How will you continue to promote gamification as a winner of The Gamification Awards?
We already do so by trying to be part of the large events such as Tedx, where my talk was “Gamify for a better world” and Emad as well spoke at UNESCO, powered by the ministry of youth about “Gamification for Social Entrepreneurship”. So as long as we find an opportunity that would help the society to progress we’ll definitely join to promote Gamification further.
Would you be open to mentoring younger gamifiers?
Definitely , we have had the chance to mentor younger generations even ones in school with very promising gamification projects, as well as we empower those who can’t afford our services with our knowledge. And have recently started accepting interns and are working on creating impactful programs about our Gamification field to help spreading knowledge to the younger gamifiers.
Finally, what advice would you give to someone entering the 2019 awards?
Never underestimate what you are capable of and how far you’ve been progressing, so aim high, yet stay grounded, celebrate every milestone of your progress and not just the finale and remember always that “Rewards should celebrate the achievement not be the achievement!”. Good Luck!
Hello to all Gamification lovers! I am a gamification expert and academic from Turkey, Istanbul. I focus on education and technology and have done for more than ten years. For the past five years I have been focusing on my gamification expertise.
Awards are a great way to get yourself, your business or your idea noticed. Now, what can be bad about that?
Yu-kai was nominated by his peers to win the Outstanding Gamification Guru award… watch our interview below with Yu-kai and hear how it felt to win the award and what his advice would be to people who are considering entering the awards!