Gamification Judge Adam Pusztai


11th December 2019

"I REALLY LOVE WORKING IN THIS INDUSTRY BECAUSE WORKING ON DIFFERENT FIELDS (SUCH AS EDUCATION, MARKETING, IT) IS ESSENTIAL FOR ME NOT TO GET BORED, AND GAMIFICATION IS A GREAT BRIDGE TO VISIT EACH ONE REGULARLY."

Introducing one of our amazing judges for The Gamification Awards... Adam Pusztai! We're so pleased to have him on board as a judge for our Gamification in Marketing Award and our Education & Learning Award.

"Adam is a Hungarian gamification designer at Kollektíva, speaker and author. Besides his beloved educational projects he's a member of Kreatív Kontroll Hub, the leading Hungarian marketing implementation community."

To find out more about Adam enjoy our interview below!

Tell us a little more about yourself and what you do...

I came across with gamification around 2014. It was so exciting I wanted to gather all knowledge and resources which were available. Unfortunately there was just one or two basic blogpost about it in my language so I quickly turned to the international community to learn. In the last few years I work as a behaviour designer. We have educational, marketing and IT projects as well – Hungary is really starting to understand how powerful gamification can be.

What has been your favourite project you've worked on to date?

I really enjoyed working on a TEDx conference’s marketing communication! I’ve been learning and working with direct response copywriting in the last few years, and I realized how well I can analyse a marketing copy with Octalysis (yes, a gamification framework applied in a slice of marketing!).

​What organisations or charities have you been supporting recently?

I’m really committed to help knowledge-based organizations. Because of this I try to support some local organizations in my hometown, Veszprém: a public speaking club, a free meetup dedicated for freelancers and entrepreneurs and the local TEDx event and community.

​Why have you decided to join in on The Gamification Awards and become a judge for 2019?

To be a judge is an interesting and responsible task, and an honor at the same time! I usually seek to understand gamified solutions, and with this opportunity, I'll have the chance to see the newest, brightest and best examples.

How does it feel to be judging our awards this year?

Double the work, double the fun, right? :)

​You and your fellow judges have the task of choosing the winners - what are you looking for in an award entry? What will catch your eye?

Rita Pierson said that learning and teaching should bring joy. I’ve seen teachers several times trying to come up with gamified solutions and they ended up more stressful, because the extra work was a bit overwhelming. For the education category, one of my POVs will be how the solution affects the teachers – how will it help them?

For the marketing category, I’ll watch the classic things like how well they defined the target audience and their pains and desires, the conversion related data, the copy, and the process. Almost all of these elements are connected to different aspects of gamification IMHO.

​What excites you about gamification and the awards?

I really love working in this industry because working on different fields (such as education, marketing, IT) is essential for me not to get bored, and gamification is a great bridge to visit each one regularly. The Awards is a great opportunity for me to see how other experts and teams think about similar challenges I have.

​Why do you think entering awards are important?

On one hand, it gives an independent feedback on different projects. Most of us love our own projects so much that sometimes we see over smaller or bigger flaws in design. On the other hand it could be a very effective social proof to be a shortlisted on a professional competition.

​What would you say to someone who is dubious of entering the awards?

#1 Do
#2 Not
#3 Hesitate!

Finally, what is your favourite game?

Guess what: Minecraft. I’m originally an engineer, I love to take things apart and put them together. In the offline world I also enjoy Dixit with my friends.


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