Gamification in Marketing

The Gamification in Marketing award will go to a marketing project that displays the power of gamification in spreading a company’s message to a wide audience. This includes but is not limited to loyalty programmes, customer acquisition, campaigns, agency and audience engagement. We want to see impressive engagement and clear impact from the campaign. 


Entries can be for digital and/or analogue projects. Entrants can be individuals, teams or organisations from anywhere in the world.

Sponsor

GAMIFICATION+

Gamification+ are taking on the challenge to combat the worldwide decline in productivity levels. We have discovered the power of games in business and want to help you achieve the same.

Key Dates


SUBMISSIONS OPEN
24th OCTOBER 2019


CLOSING DATE
13th DECEMBER 2019


FINALISTS ANNOUNCED
TO BE CONFIRMED...

Judging Criteria

1

Design

The winner of the Gamification in Marketing Award will be able to prove impressive engagement and clear impact from their campaign. Entrants will be able to detail their approach to gamification and show how and why they chose the gamification elements that were used.


The winning project will be an exemplar of good gamification design.


2

Impact

Has your project worked?

We will be looking for a  proven positive impact on the campaign or project. We will also be looking at the effectiveness of the project for the amount of effort and money put into the project (Return on Investment). 


The winning project will be an inspiration to others to apply gamification to marketing projects and campaigns. 

3

Creativity

Is your project novel and inventive?

We will be looking for playful designs with creative choices and implementations of game elements. We will also be looking at how the game elements  are themed within the project and how immersive the design or narrative is.


The winning project will be striking and attract lots of attention.


Entry Requirements

For more information on the entry requirements and instructions on what you need to enter The Gamification Awards Gamification in Marketing Award please read through the FAQ page.

Judges

Dominique Mangiatordi

Entrepreneur

Dominique is a serial entrepreneur working in gamification since 2001. He founded Globule Bleu, an advertainment agency sold to Publicis, then was CEO of HomeAdvisor France before founding ØPP, a startup studio specialised in gamification. 

ØPP incubates several gamification startups like Peak Me Up (a sales animation app), Seeya (a gamified Tinder for business) and Hunterz (a referral recruitment game) and Business Royale (a micro learning quiz platform). 

He also teaches in Digital Marketing, Engagement Techniques and Gamification at Solvav Business School (Vietnam), EDHEC (Paris) and HEC (Lieqe).

Adam Pusztai

Gamification Designer

Adam is a Hungarian gamification designer at Kollektíva, speaker and author. Besides his beloved educational projects he's a member of Kreatív Kontroll Hub, the leading Hungarian marketing implementation community.

​ 

Michiel Van Eunen

Experience Designer | Gamification Expert | Speaker | Escape Room Designer

"You can't win if you don't play"

Drawing on experience in education, e-learning, theatre, retail, training, startups, event industry & game industry, I found that this one thing thrilled me the most: designing purposeful fun.

When we play, we are pushing to be the best version of ourselves. Working should be more like playing. My power lies in doing just that: using all the powerful elements found in games and use them in organizations to make working more fun, challenging & meaningful. (Which - by the way - often leads to great results).

Mac Karlekar

Top 100  Transformation Leader

Strategic thinker with technical solution-oriented mindset, Mac has extensive experience in Business and IT transformation globally. Recognised as top 100 Transformation Leaders out of 23K strong Accenture’s global digital workforce. Mac is skilled in providing strategic and technology advisory services, executing, spearheading, and delivering cross-functional transformation programmes & managing/improving end-to-end journeys (customers, employees) using advanced techniques like Gamification. Mac has worked with no.1 digital agency (Accenture), top tier-1 consulting firm (Deloitte),  top IT vendors with big global companies like Nestle, Deutsche Bank, BP, Tesco, Moet Hennessy, Barclays & Gatwick Airport.

Feel free to connect with Mac here.


Andrzej Marczewski

Gamification Solution Designer

Andrzej Marczewski is a Gamification Solution Designer and Consultant at Motivait as well as author on the subject.

Over the last 8 years in the industry he has become recognised as a world expert in gamification, especially around the topic of gamification mechanics and user types.

 

Interview with Dominique Mangiatordi


Dominique is a serial entrepreneur working in gamification since 2001. He founded Globule Bleu, an advertainment agency sold to Publicis, then was CEO of HomeAdvisor France before founding ØPP, a startup studio specialised in gamification. 

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